Kevin Thomas3 minReducing Labor Costs: A Proactive Approach to Workforce Rebalancing & RestructuringIn an increasingly competitive business environment, organizations are constantly on the lookout for strategies to cut costs.
Kevin Thomas3 minThe Power of Blogging: Why Marketing Teams Should Embrace Content CreationIn today's digital landscape, blogging has become increasingly popular among marketing teams. Companies across various industries are...
Kevin Thomas2 min11 Reasons Why You Need to Prioritize Spend OptimizationDiscover the benefits of cost reduction, synergy achievement, and increased efficiency with spending optimization during mergers. Learn more
Kevin Thomas5 minUncovering the Top B2B Marketing Trends for 2023As 2022 draws to a close, it’s time to start looking ahead to the future of B2B marketing. In the coming years, technology and consumer...
Kevin Thomas3 minThe Marketing Tech StackSuppose you are outside of the marketing ecosystem. Did you know there are thousands of software applications marketers use to get their...
Kevin Thomas1 minWhat's With Your Generation? Not all buyers are the same, especially when it comes to their buying habits. If you start with a customer-centric approach, you need to...
Kevin Thomas5 minYour Brand is All About Your Purpose and Your PeopleI’ve heard the comment a million times when people talk about a company’s brand. They always talk about the logo, color, font, website,...
Pete Karolczak2 minWelcome to Purple Koru, the 'un-consultant'Welcome to Purple Koru. Let me share a little more about us, why we chose this name, and what we intend to accomplish with our new company.