Most cloud pricing decisions are made too late.
Organizations don’t struggle because cloud pricing is unavailable.
They struggle because meaningful comparison happens after decisions are already constrained.
Executives are routinely asked to commit while:
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Pricing models are intentionally complex and opaque
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Provider calculators only work inside a single ecosystem
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Comparisons are built manually in Excel — if at all
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Financial implications surface after architecture and vendors are chosen
By the time clarity appears, leverage is gone.
The ecosystem was never
designed for neutral comparison.
Every existing tool operates too far downstream.
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Hyperscalers can’t compare competitors
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CPQ and quoting tools assume decisions are already made
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FinOps platforms optimize after deployment
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Spreadsheets collapse under real-world complexity
What’s been missing is a comparative intelligence layer that lives upstream — where strategy is still fluid, and choices still matter.
Introducing Compare IQ
Compare IQ is an independent comparative intelligence
Platform built by Purple Koru.
It helps leaders understand, model, and compare complex decisions before commitment — turning uncertainty into confidence.
The Cloud Pricing Module is the first available capability.
Comparison
Neutral comparison across AWS, Azure, and GCP
Modeling
Scenario modeling before architecture and configuration are locked
Visibility
Visibility into trade-offs, not just totals
The Cloud Pricing Module
The Cloud Pricing Module brings clarity to one of the most opaque and consequential decision areas in enterprise technology.
It enables executives and finance leaders to:
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Compare cloud pricing across providers on a like-for-like basis
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Model different usage and commitment scenarios
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Understand cost drivers, inflection points, and long-term implications
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Enter vendor discussions with confidence and negotiating power
This is pricing intelligence designed for business decision-making, not pricing theater.
From complexity to clarity — fast.
What once required months of spreadsheet modeling can now be explored in minutes
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Unified, authoritative pricing models
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Executive-ready scenario comparisons
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Clear visualization of trade-offs and consequences
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A UI/UX built for leaders — not just architects
Compare IQ makes complex decisions easier to understand — and act on.
Built from real decisions — not product theory.
Compare IQ began as a deep pricing and decision engine used by Purple Koru in real client engagements — supporting executives making high-stakes cloud, commercial, and transformation decisions.
For years, this work was delivered through proven but manual approaches:
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Programmed Excel models
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Structured financial and commercial frameworks
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Human judgment was applied where data alone was insufficient
Compare IQ transforms that proven engine into a scalable SaaS platform — combining authoritative pricing intelligence, AI-assisted modeling, and executive judgment into a system built for real-world decisions.
The result is software that reflects how serious decisions are actually made — before commitment, not after.
Designed as a platform, delivered with focus.
Cloud pricing is the first module built on the Compare IQ engine.
The platform is designed to extend the same comparative intelligence to other complex, high-stakes commercial decisions — applying consistent discipline, neutrality, and clarity wherever leaders are forced to choose.
Compare IQ is built for depth, not breadth for its own sake.
(No roadmap promises.
Just a clear foundation.)
Compare IQ is:
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A neutral, independent comparative intelligence platform
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Built for executives, finance, and commercial leaders
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Designed to inform decisions before commitment
Clear by design.
Compare IQ complements existing tools by feeding them defensible inputs — upstream, while decisions are still flexible.
Compare IQ is not:
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A hyperscaler calculator
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A CPQ or quoting engine
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A FinOps optimization tool
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A reseller, broker, or cloud provider