Privacy
Notice

Effective Date: 26 January 2026

Purple Koru, Inc. (“Purple Koru,” “we,” “our,” or “us”) respects the privacy of visitors to our website and individuals who engage with us in a business capacity. This Privacy Policy explains how we collect, use, and protect personal information when you visit www.purplekoru.com or interact with us through our website.
This policy applies to our consulting and advisory business and does not govern the operation of separate software platforms, which are covered by their own privacy policies.

Information We Collect
We may collect personal information directly from you or automatically through your use of our website.

 

Information You Provide

When you submit information through our website, we may collect:

• Name

• Business email address

• Telephone number

• Company name and job title

• Information submitted through contact forms or inquiries

Our forms are provided through HubSpot.

Information Collected Automatically
When you visit our website, we may collect certain technical and usage information automatically, including:

• IP address

• Browser type and device information

• Pages viewed and referring URLs

• Date and time of visits

• General website interaction data

 

This information is collected using cookies, embedded scripts, pixels, and similar technologies. Non-essential cookies load only after you provide consent through our cookie banner.

How We Use Information

• We use personal information for legitimate business purposes, including:

• Responding to inquiries and requests

• Communicating about our consulting services

• Managing prospective and client relationships

• Improving website functionality and performance

• Understanding how visitors use our website

• Maintaining security and preventing misuse

 

We do not engage in outbound consumer marketing and do not sell personal information.

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Cookies and Analytics

Our website uses cookies and similar technologies to support analytics and improve performance.

We use tools such as:

•     Google Analytics

•     HubSpot analytics and form tracking

•     LinkedIn Insight Tag

 

These tools help us understand website usage and professional interest in our services. Data collected through these technologies is used in an aggregated or de-identified manner where possible.

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Non-essential analytics and tracking technologies are activated only after you provide consent through our cookie consent banner. You may manage or withdraw your preferences at any time using the cookie settings available on our website.

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Online Interactions and Website Analytics

When you interact with our website, we may collect information about how you navigate and engage with the site, including pages visited, links clicked, and form interactions. This information is collected through cookies, embedded scripts, pixels, and similar technologies provided by us or our service providers.​

 

This data is used solely to operate our website, understand visitor behavior, improve site performance, and respond to inquiries. It is not used to listen to, record, or intercept the content of private communications such as phone calls, messages, or conversations.

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Sharing Information

We do not sell personal information.

We may share information with:

• Service providers that support our business operations (such as analytics, CRM, and website tools)

• Professional advisors or vendors acting on our behalf

• Authorities where required by law or legal process

 

Service providers process information only under our instructions and for legitimate business purposes.

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We do not permit service providers to use personal information for their own independent purposes.

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Separate Software Platforms

Purple Koru also offers access to software products, including the CompareIQ platform. The operation of CompareIQ and the processing of data within that platform are governed by separate terms, privacy policies, and data protection agreements available at www.compareiq.com. This Privacy Policy applies only to activities conducted through www.purplekoru.com.

 

Your Rights and Choices

Depending on your location, you may have rights to:

• Access personal information we hold about you

• Request correction or deletion of your information

• Object to or limit certain processing activities 

• Withdraw consent where processing is based on consent    

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To exercise these rights, contact us at info@purplekoru.com.

 

California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act and California Privacy Rights Act. These include the right to know, delete, correct, or limit the use of personal information.

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We do not share personal information for cross-context behavioral advertising.Purple Koru does not sell personal information as defined by California law. 

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Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, meet legal obligations, or support legitimate business needs. Information that is no longer required is deleted or securely archived.

 

Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information. However, no method of transmission or storage is completely secure.

 

Links to Other Websites

Our website may contain links to third-party websites. This Privacy Policy applies only to Purple Koru. We are not responsible for the privacy practices of external sites.

 

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date. Continued use of the website constitutes acceptance of the updated policy.

 

Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

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Purple Koru, Inc.

Email: info@purplekoru.com