The Purple Koru Team
Here are the talented people thinking strategically and acting tactically every day.
Pete Karolczak
CEO & Co-founder
Senior executive and entrepreneur with 30+ years of experience leading large-scale enterprise transformation and building early- and growth-stage companies. Pete combines strategic clarity with hands-on execution, moving seamlessly from boardroom decisions to operational delivery.
Kevin J. Thomas
CMO & Co-founder
Kevin is a senior go-to-market leader who builds customer-centric marketing, communications, and sales enablement systems that translate strategy into execution. A hands-on player-coach, he helps organizations humanize their message while driving measurable growth.
Flavio Santoni
Go-To-Market Officer
Flavio is a senior revenue leader with 30+ years of experience driving strategy, operations, and growth across global technology companies. He quickly assesses vision, execution capability, and market readiness — then works hands-on to deliver results.
Neville Yates
Technologist & Master Tool Engineer
Neville is a senior technology leader who translates complex technologies into clear strategies, market-ready platforms, and revenue-driving outcomes. He bridges product, customers, and commercial teams to ensure technology delivers real business value.
Martin O'Brien
Enterprise Architecture Guru
Martin is a senior technology and architecture leader with 25+ years of experience translating business strategy into scalable, executable systems. He bridges executive intent and technical reality, staying hands-on from vision through delivery.
Anthony Gayter
Large Scale Transformation Guru
Anthony specializes in leading complex enterprise transformations, including acquisitions, integrations, divestitures, and large-scale operational optimization. He brings deep experience driving results across multi-supplier, multinational environments — turning complexity into execution and measurable impact.
Aaron Polikaitis
Technology Sourcing & Procurement Executive
Aaron is a senior sourcing and commercial leader with deep experience transforming procurement, vendor management, and category organizations into strategic centers of excellence. He brings hands-on execution, rigorous negotiation discipline, and a balanced approach to cost, risk, and long-term value.
Kerry Dano
Digital Transformation Leader
Kerry is a senior data and analytics leader who helps executive teams turn information into sustained decision advantage. He embeds with organizations to design analytics, governance, and transformation capabilities that endure beyond the engagement.
Tiffany W. Liu
Innovation Advisor & Sales Transformation Guru
Former ed-tech founder and Fortune 50 leader with deep experience building, scaling, and transforming businesses. Tiffany brings a rare blend of innovation leadership, go-to-market expertise, and operational rigor — helping organizations unlock growth through people, process, and strategy.
Simon Branch-Evans
Transformation Executive
Simon is a senior executive with deep experience leading large-scale organizational and technology transformations. He brings disciplined execution to complex, high-risk environments — driving turnarounds, operational improvement, and sustained performance at scale.
Jim Murphy
Sales & Digital Engagement
Jim is a senior executive who advances business performance through the disciplined application of technology. He brings deep experience as both a consumer and provider of technology services, leading complex transformations from strategy through execution.










