Neville Yates

Neville is an experienced technology leader known for turning raw, complex technologies into clear strategies, compelling narratives, and market-ready platforms for enterprise IT environments. His work sits at the intersection of product, customers, and commercial execution — ensuring technology investments translate into real-world adoption and business value.

He has successfully created and delivered new technologies into enterprise markets, working closely with executive leadership, product teams, and customers to shape strategy, messaging, and go-to-market execution. Neville is particularly effective at translating technical capability into language and frameworks that resonate across organizations — from C-suite leaders to operational managers and technical teams.

Neville brings deep expertise in building trusted customer and vendor relationships that directly influence product roadmaps and drive revenue growth. He is recognized as a collaborative leader who thrives in multi-cultural and diverse environments, influencing outcomes through credibility, clarity, and sustained engagement rather than top-down authority.

In addition to his hands-on leadership, Neville is a respected industry speaker and educator, trusted by peers and practitioners alike. His ability to inform, motivate, and align stakeholders makes him a powerful force in driving adoption of technologies that make sound business sense.

At Purple Koru, Neville’s experience is instrumental in shaping how complex analytical and decision platforms — including Compare IQ — are designed, positioned, and adopted. His work ensures that sophisticated technology remains usable, credible, and commercially relevant.