Running a startup inside an enterprise company or stand-alone

Starting something new is not easy. Trusting that your vision, hard work, and effort will stay on track as you grow the new program in your company or start a new business is a perilous task. We know that you've gotten to your current stage, and you need help pushing your dream further towards reality. The Purple Koru team has worked in numerous start-ups and understands the need to roll up your sleeves and get things done. We have also worked for some of the most prominent companies globally and know how to work within the bureaucracy you face while setting you up for success. We'll be your strategic and tactical partner across a wide variety of services.

Purple Koru - Helping Startup Founders
/Program Setup
Marketing and Selling
Investor Engagement
Product Strategy

If this is your first startup or internal company launch, there are many little things you need to think about. We'll take a hands-on approach with clear goals in mind to get your idea operational. We'll also bring a strong network of colleagues to help in key areas if required.


  • Company or program set-up

  • Partner introductions including: legal, accounting, banking

  • Brand strategy, digital presence and collateral

  • Business planning

  • Talent recruiting

  • Advisory board roles

The most important thing you can do is to get early traction in the market. It's also the hardest, especially if you don't have the sales leadership or channels in place yet. Don't be afraid to ask for help during this stage. From opening doors to virtual roles, we can help.


  • Channel/Partner programs 

  • Sales strategies

  • Sales tools

  • Strategic introductions

  • Sales training and coaching

  • Virtual CRO/CSO

  • Marketing strategies

  • Collateral development

  • Managed digital marketing

  • Virtual CMO


For startups, when you're ready to raise capital, you need help that comes with experience. In all cases, you need to nail down a business plan that make sense, tell a story that resonates, both internally and externally. If needed, we'll help find the right source of capital for your needs. 

  • Investor outreach

  • Pitch Deck development

  • 5-year business planning

  • Valuation improvement

  • Collateral creation

  • Pitch rehearsals

Your great idea has gotten you this far, but now it's time to turn your idea into a product or service that customers will buy. We have a substantial amount of experience in this area to help with feature prioritization, base vs. add-on strategies, and last but not least, pricing.

  • Product strategy

  • Product requirements definition and planning

  • Services strategy

  • Service delivery planning

  • Market feedback

  • Pricing methodologies

  • Bundling strategies

  • SaaS operations

  • SaaS security & compliance

As a leader, I need...

Purple Koru - Startup Founder Get Help


I need expertise that I don't have myself or in-house and need someone who can immediately provide value both strategically and tactically.


I'm seeking strategic advice from someone who has done this before and can give me the practical and honest advice I need.

Investor Engagement

I need to raise capital to take my company to the next level but need help navigating these intimidating waters.


I'm looking for Go-to-Market assistance to help me transition from an idea to a fully functional revenue-generating operation. 

Virtual Executive

A virtual executive is vital to help get me to the next stage in my development. While I don't have the resources for a fulltime employee right now, I still need help.  


I need processes defined and established so I can expand my business and scale when this thing takes off.