Martin O'Brien

Martin is an experienced information technology and enterprise architecture leader with more than 25 years of experience spanning diverse functions, technologies, and business domains. He is equally comfortable partnering with executive leadership on strategy and vision as he is working with engineers to evaluate technical options and deliver real solutions.

Martin specializes in translating business objectives into practical, scalable technology architectures. He works collaboratively with organizations to shape business vision and strategy, then drives execution vertically and horizontally — aligning teams, systems, and data to see that vision through to fruition.

His experience covers a wide range of enterprise and emerging technologies, allowing him to design architectures that balance flexibility, performance, and long-term sustainability. Martin is known for his ability to simplify complexity, make informed trade-offs, and ensure that technology decisions support how organizations actually operate — not just how systems are designed on paper.

At Purple Koru, Martin plays a central role in building and operationalizing the firm’s analytical engines and platforms. His architectural discipline and hands-on execution are foundational to transforming advisory models into production-grade systems, including Compare IQ — where rigor, scalability, and defensibility are non-negotiable.

Martin is based in Sacramento, California.